Gucci Porter cabin trolley with Web elastic band.

In the 1930s and 40s, Gucci established itself as a symbol of Italian artisanal excellence. Due to the scarcity of materials during the Second World War, the brand experimented with creative solutions, such as using bamboo for bag handles: thus the famous Bamboo Bag was born, destined to become an icon. During this period, distinctive elements were also introduced, such as the diamond pattern, the green-red-green ribbon, and the horsebit, a clear nod to the world of equestrianism.

In the 1950s and 60s, under the guidance of Guccio's sons, Gucci experienced rapid international expansion. Celebrities and members of high society—from Hollywood to Europe—helped make the brand a symbol of status and glamour. However, family tensions and fragmented management led to a period of decline between the 1970s and 80s.

The turning point came in the 90s with a profound corporate restructuring and a new creative vision that brought Gucci back to the center of the global fashion scene. In the 21st century, the brand continues to evolve, merging heritage and experimentation, tradition and provocation. Today, Gucci represents not only a luxury brand but also a powerful cultural language, capable of influencing fashion, art, and society worldwide.

• Gucci.
• Trolley.
• Porter with Web elastic.