x Adidas, Monogram waxed canvas and leather baseball cap.

From its early days, Gucci has distinguished itself through artisanal care, the choice of precious materials, and a refined style inspired by the equestrian world and cosmopolitan taste. In the 1930s, despite economic difficulties, the maison consolidated its reputation through elegant and durable products. During the war period, the scarcity of raw materials prompted the brand to experiment with creative solutions: thus was born the famous bamboo handle, which became one of the maison's most iconic symbols.

In the post-war era, Gucci experienced rapid international expansion. In the 1950s and 60s, it opened boutiques in Milan, New York, London, and Paris, winning over an exclusive clientele of film stars, aristocrats, and the jet set. During this period, distinctive codes such as the green-red-green Web stripe and the horsebit clasp were born, which remain symbols of the brand today.

After a complex phase in the 1980s, Gucci relaunched in the 1990s thanks to the creative direction of Tom Ford, who renewed the brand's image with a sensual and modern approach. Subsequently, Frida Giannini and Alessandro Michele reinterpreted the Gucci heritage with new aesthetic languages.

Today, Gucci is one of the most influential maison in the world. Part of the Kering group, it continues to represent the excellence of Made in Italy, uniting artisanal tradition, innovation, and creativity in an unmistakable style.

• Gucci x Adidas.
• Baseball cap.
• Monogram waxed canvas and leather.