Run sneakers in mesh and rhinestones, 39.5.

In the 1930s and '40s, despite the difficulties of the war, the brand began to stand out through the innovative use of alternative materials and the birth of iconic symbols such as the diamond pattern and the bamboo handle, which remain distinctive of the maison today. In the post-war period, Gucci experienced rapid international expansion, opening boutiques in Milan, New York, and beyond, becoming synonymous with Italian luxury worldwide.

During the 1950s and '60s, celebrities and style icons helped consolidate the brand's fame. Products such as the horsebit loafer and the Jackie bag became timeless symbols. However, in the 1980s, family tensions and strategic choices weakened the company, leading it into a period of decline.

The rebirth arrived in the 1990s under the creative direction of Tom Ford, who transformed Gucci into a modern, sensual, and provocative brand. Subsequently, designers such as Frida Giannini and Alessandro Michele reinterpreted the brand's identity, introducing an eclectic and contemporary style.

Today, Gucci is part of the Kering group and is one of the most influential maisons in the world. By combining artisanal tradition, innovation, and creative vision, the brand continues to define global fashion trends, keeping its prestige and distinctive identity intact.