Babouska Hysteria leather fringe and stud tote bag.

From its beginnings, Gucci has distinguished itself through artisanal excellence, quality materials, and a refined style inspired by the equestrian world. In the 1930s, the brand consolidated its reputation with elegant and durable products capable of combining functionality and luxury. During the war period, the scarcity of raw materials prompted the maison to experiment with creative solutions: thus, the famous bamboo handle was born, becoming one of the brand's most iconic symbols.

In the 1950s and 1960s, Gucci experienced extraordinary international expansion. The opening of boutiques in Milan, New York, London, and Paris helped make it one of the most coveted brands in the world. During this period, aesthetic codes that remain distinctive today were created, such as the green-red-green Web stripe and the horsebit, inspired by the world of equestrianism.

Loved by film stars, aristocrats, and the jet set, Gucci became synonymous with Italian glamour. After a complex period in the 1980s, the brand underwent a great revival in the 1990s thanks to Tom Ford, who renewed its image with sensuality and modernity. Subsequently, Frida Giannini and Alessandro Michele reinterpreted the maison's creative heritage with new languages.

Today, Gucci is one of the most influential brands in the global fashion landscape. Part of the Kering group, it continues to represent the excellence of Made in Italy, uniting tradition, innovation, and creativity in an iconic, recognizable, and always contemporary style.

• Gucci.
• Tote bag.
• Babouska Hysteria.