Suede leather jacket.

During the 1980s, the company expanded into the fashion world, launching its first prêt-à-porter collections for both men and women. Under the creative direction of the Etro family, particularly Kean Etro and Veronica Etro, the brand developed a unique style characterized by vibrant prints, ethnic influences, and a strong bohemian spirit.

In the 1990s and 2000s, Etro consolidated its international presence, opening boutiques in major fashion capitals. The brand progressively expanded its offering to include accessories, fragrances, and homeware, always maintaining strong aesthetic consistency.

The Etro philosophy is based on a balance between artisanal tradition and contemporary creativity. Fabrics remain at the heart of the creative process, with particular attention to detail and quality. The collections tell a journey through different cultures, reinterpreted in a modern way.

Today, Etro is recognized as one of the most representative brands of Made in Italy, synonymous with original and sophisticated elegance. The maison continues to innovate without losing its connection to its roots, offering a distinctive style that unites art, culture, and fashion in a unique and timeless language.