Kingdom denim jacket with embroidered logo.

Thanks to this innovation, Burberry became the official supplier to British explorers and military personnel. During World War I, the company developed the famous trench coat, designed for army officers. This iconic garment, characterized by functional details such as epaulettes and a belt, has become a symbol of timeless elegance over the years.

Throughout the 20th century, Burberry consolidated its identity with the check pattern, introduced in the 1920s as a trench coat lining and subsequently becoming a distinctive element of the brand. The brand also gained great popularity in cinema, worn by icons such as Humphrey Bogart and Audrey Hepburn.

After a period of decline in the late '90s, Burberry experienced a revival under the creative direction of designers like Christopher Bailey, who modernized the brand's image while maintaining its British heritage. The company also invested in digitalization, becoming a pioneer in digital marketing within the luxury sector.

Today, Burberry is one of the most representative brands of British luxury, synonymous with tradition, innovation, and contemporary style. Its ability to reinvent itself while remaining faithful to its roots continues to make it relevant in the global fashion landscape.