Water lily and tiger print cotton shirt, M.

Etro cotton shirt with water lily and tiger print. In the 1980s, Etro distinguished itself through the introduction of the Paisley motif, an ornamental design of Persian origin that would become the brand's signature. This pattern, reinterpreted in a modern and vibrant way, has become the symbol of Etro's aesthetic vision: a union of tradition and innovation, classicism and bohemian spirit.

In 1984, the company entered the home decor market with the Etro Home line, and in 1986 it launched its first prêt-à-porter collection, expanding the brand's identity. In the following years, Gimmo's children—Kean, Veronica, Jacopo, and Ippolito Etro—assumed creative and managerial roles, transforming Etro into a complete lifestyle brand: clothing, accessories, fragrances, and home decor.

In the 2000s, Etro secured a prominent position in the international luxury landscape, maintaining a recognizable style characterized by vibrant colors, mixed prints, and global cultural references.

In 2021, the investment fund L Catterton acquired a majority stake in Etro, marking a new phase of global expansion and relaunch. In 2022, Marco De Vincenzo was appointed creative director, bringing a breath of renewal and contemporary vision while respecting the brand's eclectic and refined identity.