Couture, nylon jacket with logo stripes.

The early collections gained attention for eccentric pieces and provocative slogans such as “Good Taste Doesn’t Exist” or “Fashion is Full of Chic.” Moschino was not afraid to poke fun at the fashion industry itself, incorporating surreal elements into its garments: detergent-shaped dresses, fast-food print jackets, and deliberately kitsch details.

After the premature death of Franco Moschino in 1994, the creative direction passed to Rossella Jardini, who kept the founder's legacy alive while adopting a slightly more sober style. In 2013, Jeremy Scott. With him, Moschino rediscovered its most excessive and spectacular side, launching collections inspired by McDonald’s, Barbie, SpongeBob, and other mass culture symbols.

Today, Moschino is recognized as one of the most iconic brands in Italian fashion, with men's, women's, and accessory lines, fragrances, and a second line, Love Moschino, which is more accessible and youthful. The brand is part of the Aeffe group, which manages its international distribution.

Moschino continues to blend fashion and humor, celebrating individuality and criticizing the excesses of the fashion system, in perfect “Moschino” spirit: bold, creative, and over the top.

• Moschino Couture.
• Nylon jacket.
• Logo stripes.