Re-Nylon and mohair hat, L.

Prada Re-Nylon and mohair hat In its early decades, Prada distinguished itself through artisanal quality and exclusive design, attracting an elite clientele. In 1919, it earned recognition as an official supplier to the Italian Royal House, a prestige that solidified its reputation in the luxury world.

The decisive turning point came in the 1970s, when Miuccia Prada, Mario's niece, took over the company's direction. In 1978, together with her husband Patrizio Bertelli, Miuccia transformed Prada into a global brand, introducing a minimalist and contemporary aesthetic. In 1984, the launch of the black nylon backpack, functional and innovative, marked a revolutionary moment, combining utility and luxury in a single object.

In the 1990s, Prada became a symbol of avant-garde and intellectual style, expanding its collections to prêt-à-porter, footwear, and accessories. Miuccia, known for her ability to anticipate trends, combined classical and modern influences, redefining fashion codes. In 1993, she also launched Miu Miu, a youthful and experimental line.

Today Prada is a fashion empire, with boutiques worldwide and a strong presence in design and contemporary art, thanks also to the Fondazione Prada. The brand continues to embody luxury, innovation, and a bold vision of the future.