Cropped shirt with pocket and logo, 34fr.

After the founder's death in 1892, his son Georges Vuitton led the company towards a new phase of international growth. In 1896, he created the famous Monogram Canvas pattern, characterized by the "LV" initials and floral symbols, designed both as a distinctive element and as protection against imitations. This pattern has become one of the most recognizable symbols of global luxury.

Throughout the 1900s, Louis Vuitton progressively expanded its offering, moving from trunks to suitcases, bags, accessories, and eventually clothing. The company consolidated its presence in major international markets, maintaining a strong connection to craftsmanship and the quality of materials.

A decisive moment arrived in 1987, when Louis Vuitton joined Moët Hennessy to form the LVMH group, now the world's largest luxury conglomerate. In the following years, the maison collaborated with major contemporary designers and artists, strengthening its innovative image. Under the creative direction of figures such as Marc Jacobs and, more recently, Pharrell Williams for the menswear line, the brand has successfully combined tradition and modernity.

• Louis Vuitton.
• Cotton shirt.
• Embroidered logo.