Greenwich PM Damier Ebène canvas travel bag.

In 1896, his son Georges Vuitton created the famous LV monogram, enriched with floral and geometric motifs, to protect the brand from imitations. That logo soon became the symbol of French luxury, craftsmanship, and timeless elegance. During the Belle Époque, Louis Vuitton became the preferred choice of the aristocracy and elite travelers.

Throughout the 20th century, the maison expanded worldwide, opening boutiques in major capitals and launching new lines of leather goods and accessories. In 1987, Louis Vuitton became part of the LVMH (Moët Hennessy Louis Vuitton) group, led by Bernard Arnault, consolidating its position as a global leader in luxury.

In the 90s, with the arrival of Marc Jacobs as creative director, the brand evolved into a true ready-to-wear fashion house, introducing clothing, footwear, and artistic collaborations with Takashi Murakami, Stephen Sprouse, and Yayoi Kusama, which breathed new life into the traditional monogram.

Subsequently, designers such as Nicolas Ghesquière (since 2013 for women's collections) and Virgil Abloh (from 2018 to 2021 for men) renewed the brand's image, blending heritage and contemporary innovation.

Today, Louis Vuitton is synonymous with travel, excellence, and creativity, a brand that represents the perfect balance between artisanal tradition and modern vision, embodying the very essence of global and timeless luxury.

• Louis Vuitton.
• Greenwich PM.
• Damier canvas.