Dog Carrier in Monogram canvas and leather.

At the end of the 19th century, to distinguish itself from imitations, son Georges Vuitton created the famous Monogram Canvas in 1896, featuring the LV initials and floral motifs inspired by Art Nouveau. This pattern has become one of the most recognizable symbols in global fashion.

Throughout the 20th century, Louis Vuitton expanded its offering and grew globally, always maintaining a strong connection to the spirit of travel. Bags, luggage, and accessories combine functionality, elegance, and exceptional craftsmanship. In 1987, the maison became part of the LVMH group, marking the beginning of a new phase of strategic and creative growth.

The contemporary transformation of the maison occurred with Marc Jacobs, appointed creative director in 1997. With him, Louis Vuitton ready-to-wear was born, alongside iconic artistic collaborations, such as those with Stephen Sprouse and Takashi Murakami, which reinterpreted the monogram in a pop style.

In 2013, the creative direction passed to Nicolas Ghesquière, who brought a futuristic and architectural vision to the women's line. Concurrently, the men's line reached a new level of cultural influence thanks to Virgil Abloh (2018–2021), who fused luxury, streetwear, and innovation.