Cotton trousers with zip.

Loro Piana cotton zip trousers. From the very beginning, the company has distinguished itself through excellence in the processing of merino wool, cashmere and, subsequently, the most precious vicuña. Loro Piana's approach has always been oriented towards absolute quality, combining traditional craftsmanship with technological innovation. Over the years, it has developed a highly controlled supply chain, establishing direct relationships with breeders in Mongolia, New Zealand, Australia and South America.

In the 1970s and 80s, with the entry of brothers Sergio and Pier Luigi Loro Piana into the company, the business expanded beyond the textile sector, launching its first clothing and accessory collections while maintaining the same attention to detail and material quality. The brand's understated and elegant aesthetic won over a refined clientele worldwide.

In 2013, Loro Piana became part of the LVMH luxury group, which acquired 80% of the shares, while the remaining 20% remained with the family. Despite the change in ownership, the company maintains its strong connection to tradition and Made in Italy.

Today, Loro Piana represents one of the finest examples of quiet luxury. Its products — from baby cashmere outerwear to innovative technical fabrics — express a timeless elegance, made of rare materials, essential lines and inimitable quality.