7/8 wide-leg trousers.

The turning point came in 2007 with the launch of the Super-Star sneakers, which revolutionized the concept of luxury footwear. Unlike classic sneakers, Golden Goose stands out for its deliberately "worn" and imperfect look. Each pair is handmade and undergoes a studied aging process, transforming imperfection into a distinctive signature. This gave rise to the concept of “perfect imperfection”, which has become the heart of the brand's style.

Golden Goose 7/8 wide-leg trousers Over the years, Golden Goose has expanded its offering to include clothing, accessories, and footwear for men, women, and children. The brand has established itself on the international stage thanks to an authentic language that combines sportiness, vintage vibes, craftsmanship, and street culture.

Growth has been rapid: the brand has opened boutiques in major fashion capitals and has won over celebrities, influencers, and style enthusiasts. Over time, the company has passed through several investment funds, while firmly maintaining its identity.

In 2020, it was acquired by the Permira fund, ushering in a new phase focused on sustainability and personalization, with projects such as the “Forward Store” laboratory and the Yatay Model 1B sneaker, made from bio-based materials.

Today, Golden Goose is a symbol of unconventional style, Italian craftsmanship, and a free spirit. The brand continues to evolve without losing its soul, celebrating uniqueness, emotion, and imperfection in every product.