Asymmetric cotton-blend T-shirt with embroidery.

Throughout the twentieth century, the brand expanded its production, introducing bags, accessories, prêt-à-porter, and fragrances, while always maintaining leather as the distinctive element of its identity. Loewe established itself with an elegant and discreet style, characterized by refined craftsmanship and a constant pursuit of perfection.

In 1996, the maison became part of the LVMH group, beginning a new phase of international growth. Joining the group facilitated significant investments in creativity, distribution, and the global expansion of the brand.

The contemporary turning point came in 2013 with the appointment of Jonathan Anderson as creative director. The British designer revolutionized the maison's image, reinterpreting its heritage with a modern, conceptual, and innovative language. Under his guidance, iconic creations were born, such as the Puzzle Bag, the Hammock Bag, and the Flamenco Bag, which have become symbols of contemporary design thanks to their innovative shapes and manufacturing excellence.