Le Grand Bambino leather crossbody bag.

Jacquemus Le Grand Bambino leather bag. The birth of the Jacquemus brand occurred during a time of great personal change for Simon, following the premature death of his mother, Valérie. In her honor, he used her maiden name, Jacquemus, for his brand. Simon began creating collections with a minimalist yet poetic and playful aesthetic, which quickly captured the attention of the fashion world.

Jacquemus debuted with his first collection at Paris Fashion Week in 2012. His distinctive style, characterized by clean silhouettes, exaggerated proportions, and an innovative use of color and shape, quickly made him a prominent name in contemporary fashion. Simon draws inspiration from rural life and his Provençal roots, infusing his collections with a sense of nostalgia and Mediterranean simplicity.

One of the most iconic moments in the brand's history was the presentation of the Spring/Summer 2020 collection, “Le Coup de Soleil,” in a lavender field in Provence. This runway show highlighted Jacquemus's deep connection to his homeland and solidified his international reputation.

Jacquemus is also known for iconic accessories, such as the “Le Chiquito” bag, which has become a must-have among fashionistas worldwide.

Today, Simon Porte Jacquemus continues to innovate and surprise with his collections, maintaining his unique vision that celebrates the beauty of simplicity and the authenticity of human emotions. Jacquemus has become synonymous with a new modern luxury, accessible and deeply rooted in the personal traditions of its creator.