Leather belt-loop flared trousers.

In the 1930s and 40s, Gucci expanded its production by introducing bags, suitcases, shoes, and accessories. During the Second World War, due to leather shortages, the maison experimented with alternative materials such as hemp, linen, and bamboo. This research led to the creation of the famous Bamboo Bag, featuring a fire-curved bamboo handle, destined to become one of the brand's most iconic creations.

In the 1950s and 60s, Gucci conquered the international market with the opening of boutiques in New York, London, Paris, and Tokyo. Celebrities, members of royal families, and cinema icons chose its creations, helping to consolidate its prestige. During this period, symbols were born that would become unmistakable, such as the GG motif, the green-red-green Web stripe inspired by the equestrian world, and the Horsebit clasp.

After a period of difficulty in the 1980s, the maison regained momentum thanks to its entry into the group that is today Kering and the creative direction of Tom Ford in the 1990s. Its bold and sophisticated style relaunched Gucci worldwide. In the following years, creative directors such as Frida Giannini, Alessandro Michele, and Sabato De Sarno have reinterpreted the maison's identity with ever-evolving languages.

• Gucci.
• Flared trousers.
• Leather loops.