Satin raincoat-style lightweight coat.

Gucci satin midi coat. During the 1930s and '40s, Gucci expanded its business, entering the international market and gaining a reputation for artisanal excellence. During the Second World War, Gucci faced difficulties related to material shortages, but responded by introducing new products such as the famous green and red stripe motif, which became a symbol of the brand. The “double G” logo, featuring the initials of Guccio Gucci, became a distinctive mark of luxury and quality.

In the 1950s, with the help of his sons Aldo, Vasco, and Rodolfo, Gucci expanded further, opening stores in Rome and subsequently in New York. The maison established itself as one of the most prestigious luxury brands in the world, beloved by celebrities and aristocrats.

In 1990, the Gucci family faced difficulties due to internal conflicts, but the brand was relaunched in 1994 with the arrival of Tom Ford as creative director. Ford revolutionized the brand's style with bold and sensual collections, bringing Gucci to new heights.

In 2004, Gucci was acquired by the Kering group and, in 2015, Alessandro Michele became creative director, introducing an eclectic style that brought Gucci back to the center of the global fashion scene. Today, the brand is synonymous with innovation, luxury, and sophistication.