Snow Glam Hobo shoulder bag in patent leather and leather.

In the 1930s and 40s, Gucci expanded its offering by introducing bags, shoes, belts, and accessories that quickly won over a refined clientele. During the period of restrictions due to the Second World War, the maison demonstrated great innovative capacity by experimenting with alternative materials, such as bamboo, which led to the birth of the famous Bamboo Bag in 1947, today considered one of the most iconic bags in fashion history.

In the 1950s and 60s, the brand undertook a strong international expansion with the opening of boutiques in New York, London, Paris, and other major capitals. During this period, symbols were born that would become unmistakable, such as the equestrian bit on the Horsebit Loafer shoes, the green-red-green web, and the GG monogram, inspired by the founder's initials. Celebrities such as Grace Kelly, Jackie Kennedy, and Audrey Hepburn helped consolidate the maison's prestige.

After a complex period in the 1980s, Gucci experienced an extraordinary rebirth in the 1990s thanks to the creative direction of Tom Ford, who transformed the brand into a symbol of contemporary luxury and sensuality. In the following years, creative directors such as Frida Giannini, Alessandro Michele, and Sabato De Sarno have reinterpreted the maison's identity, keeping its tradition alive while projecting it into the future.