Paisley print linen blend trousers.

Etro paisley print linen-blend trousers. Paisley, an ancient ornamental pattern of Persian and Indian origin, has been reinterpreted by Etro with a contemporary touch, merging heritage and innovation. Thanks to this unique stylistic signature, the brand quickly acquired a recognizable identity within the luxury fashion landscape.

In the 1990s, Etro expanded its offering with prêt-à-porter clothing collections for men and women, accessories, home decor, and fragrances. The Etro lifestyle has always remained faithful to an eclectic, sophisticated, and cosmopolitan aesthetic, inspired by travel, art, and Eastern cultures.

The company's management remained in the hands of the Etro family for years: Gimmo's four children held key roles in creativity and strategic direction. In 2021, however, the family sold a majority stake to the L Catterton fund (linked to LVMH), opening a new phase of global brand relaunch.

In 2022, Marco De Vincenzo was appointed creative director of the women's line and subsequently the men's line, marking a stylistic evolution with a more modern and inclusive approach, while maintaining the brand's distinctive DNA.

Today, Etro is internationally recognized for its refined and bohemian style, the quality of its materials, and its Made in Italy craftsmanship. With boutiques worldwide, it continues to represent an excellence of Italian fashion.