Paisley print silk shirt, 40.

In the 1980s, the company expanded into the fashion sector, launching an accessories line that included scarves, ties, bags, and luggage. These products reflected the attention to detail and craftsmanship that characterized Etro fabrics. In 1984, Etro launched its first prêt-à-porter collection, achieving great success through its bold use of colors and prints.

In the 1990s, the company's leadership passed to Gimmo's children: Jacopo, Kean, Ippolito, and Veronica Etro, each holding a specific role within the company. Under their guidance, Etro continued to grow and expand, maintaining its tradition of innovation in fabrics and design. Kean, responsible for the menswear line, brought new energy and creativity, while Veronica, head of the womenswear line, consolidated the brand's elegant and sophisticated style.

Today, Etro is recognized worldwide not only for its clothing and accessories but also for its home decor collections, which include interior fabrics and design items. The brand's philosophy is based on a combination of tradition and innovation, with a particular focus on material quality and sustainability.

The Paisley motif remains an iconic element, representing the brand's cultural heritage and continuous evolution. With a strong connection to its Italian roots, Etro continues to explore new horizons in the world of fashion and design, remaining faithful to its unique identity.