Denim trousers with floral detail, 28.

Etro floral detail denim trousers. In the 1980s, the company began to expand its offering, launching accessory lines and home goods. The true leap into the fashion world occurred in 1990 with the debut of the men's prêt-à-porter line, followed by the women's line in 1991. Gimmo's children – Kean, Veronica, Jacopo, and Ippolito – took on key roles in the company's growth, helping to maintain a strong family and artistic identity.

Etro is known for its unmistakable style, which combines bohemian elements, ethnic influences, vibrant colors, and rich decorative prints. Its creations are synonymous with unconventional elegance, where tradition merges with innovation.

The maison has continued to expand globally, opening boutiques in major fashion capitals and establishing itself as an expression of cultured and creative luxury. In 2022, the Etro family sold a majority stake to the L Catterton fund, while maintaining a strong connection to the brand.

In 2022, Marco De Vincenzo was appointed Creative Director, bringing new energy and a contemporary vision while respecting the maison's stylistic identity.

Today, Etro represents a perfect combination of Italian craftsmanship, textile experimentation, and artistic sensibility, confirming itself as one of the most original and distinctive brands in the international fashion landscape.