Optical print midi dress.

Stella McCartney optical print midi dress After training at Central Saint Martins and early experiences at Christian Lacroix and as creative director of Chloé, Stella launched her brand in a joint venture with Kering, marking the beginning of an innovative journey in prêt-à-porter.

The brand quickly made its mark thanks to elegantly cut pieces and strategic collaborations: in 2004, the adidas by Stella McCartney line was born, revolutionizing women's sportswear.

In 2012, Stella designed the official uniform for the British Olympic team, a milestone in the world of sportswear.

On the sustainability front, the brand introduces innovations such as organic cotton (2008), recycled plastic lines, bio-acetate materials, biodegradable soles, and eliminates PVC, virgin cashmere, and angora. It began producing vegan Falabella bags, vegan shoes, and mushroom-based leather alternatives (Mylo™), in addition to collaborations with partners such as The RealReal for second-hand luxury.

In 2018, Stella completed the buyout of Kering's stake to become fully independent, and launched a partnership with LVMH while maintaining majority ownership and serving as a sustainability ambassador for the group. Despite recent economic challenges, the brand is recognized for its continuous drive toward eco-friendly innovation, awarded honors such as the OBE (2013), the CBE (2023), and the title of "Person of the Year" by PETA.

Today, Stella McCartney is synonymous with ethical luxury: a combination of refined tailoring, green experimentation (see grape leather, algae, and mushrooms), and a circular business model aimed at drastically reducing environmental impact.