Zig Zag midi dress with buttons.

Missoni Zig Zag buttoned midi dress. The couple began with a small artisanal knitwear business, distinguishing themselves through the innovative use of yarns and a unique flame technique that would soon become the brand's signature. Their official debut in haute couture occurred in 1958 with the first Missoni collection, but true success arrived in the 1960s, thanks to international press support and collaboration with the legendary Vogue editor Diana Vreeland.

In the 1970s and 1980s, Missoni established itself as one of the most recognizable Italian brands, a synonym for craftsmanship, color, and textile experimentation. The collections are characterized by a combination of textures, patterns, and a knitwear technique that is unique in the world.

In the 1990s, management gradually passed to the children, particularly to Angela Missoni, who took over as creative director in 1997, bringing a more contemporary touch to the brand without compromising its identity.

Over time, Missoni has expanded into other sectors: fragrances, accessories, home decor (Missoni Home), and collaborations with international brands such as Target and Converse.

In 2018, to strengthen international growth, the FSI fund acquired a 41% stake in the Missoni group. Today, the brand continues to be a symbol of Made in Italy, appreciated for its stylistic consistency, family heritage, and instantly recognizable visual language.

• Missoni.
• Midi dress.
• New with tags.