Salt and pepper patterned wool suit.

Prada salt and pepper pattern wool suit In 1978, Miuccia Prada, Mario's niece, took over the company's direction and transformed it into one of the most influential brands in contemporary fashion. Miuccia, together with her husband and CEO Patrizio Bertelli, expanded the brand's vision, introducing a mix of minimalism and innovation that became the hallmark of Prada. In the '80s, she launched a line of black nylon bags and accessories, including the iconic Vela backpack, which redefined luxury standards with a functional and contemporary design.

In 1989, Prada debuted with a women's prêt-à-porter line, followed by the men's line in 1995. Miuccia explores a unique aesthetic that blends classicism and avant-garde, with elegant yet unconventional pieces. In the '90s, Prada acquired brands such as Church’s and Jil Sander, consolidating its position as a leader in luxury.

Prada is also known for the secondary brand Miu Miu, launched in 1993 and dedicated to a young and creative audience. Today, Prada is synonymous with Italian craftsmanship, experimentation, and timeless style, with a strong focus on sustainability and technological innovation, representing one of the pillars of global haute couture.