Laminated leather sandals.

In the following years, the company remained family-run, but the true turning point came in 1978, when Miuccia Prada, the founder's granddaughter, took over the brand alongside entrepreneur Patrizio Bertelli. Miuccia introduced a new vision of fashion, characterized by an essential, sophisticated, and innovative style, capable of standing out from traditional luxury trends.

In 1985, Prada launched the famous black nylon bag with the triangular logo, a revolutionary product that transformed a technical material into a symbol of elegance. The success was immediate and helped make the brand famous worldwide. In the nineties, the maison expanded its collections to include clothing, footwear, eyewear, perfumes, and accessories, establishing itself as a protagonist of international fashion. In 1993, Miu Miu was also born, a brand dedicated to a younger and more creative style.