Saffiano leather eyewear case.

In the seventies, the company's leadership passed to Miuccia Prada, the founder's niece. Thanks to her creativity and innovative vision, the brand transformed into one of the most influential entities in the fashion industry.

In 1985, Prada achieved great success with the launch of the black nylon bag, a simple yet revolutionary product that became a fashion icon. Subsequently, the company expanded its offering by introducing collections of clothing, footwear, perfumes, eyewear, and other luxury accessories. In 1993, the Miu Miu brand was also born, dedicated to a younger and more experimental style.

Today, Prada is present worldwide with hundreds of boutiques in major cities and represents one of the most important brands of Italian luxury. The company continues to stand out for the excellence of its materials, refined design, and the ability to anticipate trends, always maintaining a strong link with Italian artisanal tradition. Furthermore, Prada invests in sustainability, the research of innovative materials, and the promotion of art and culture through numerous initiatives.