Cashmere and lurex cape.

In the post-war period, under the leadership of Franco and Sergio Loro Piana, the company became a global benchmark for the processing of cashmere and vicuña, rare and precious fibers that the brand helps preserve and enhance through sustainability and species protection projects. Thanks to constant research, Loro Piana develops innovative fabrics such as Baby Cashmere, obtained from the first combing of Hircus goat kids, and the finest vicuña in the world, becoming synonymous with absolute excellence.

In the '80s and '90s, the maison entered the clothing world, creating collections characterized by essential lines, impeccable comfort, and quiet luxury. Loro Piana pieces – coats, knitwear, outerwear, and accessories – are cherished by an international clientele seeking quality without ostentation.

In 2013, the brand joined the LVMH group, while still maintaining a strong family and artisanal identity. Integration with the group allows for greater global expansion, while preserving a philosophy based on tradition, research, and excellent materials.

Today, Loro Piana represents one of the heights of global luxury fashion: a brand built on technical perfection, extreme attention to detail, sustainability, and a sense of authentic elegance, capable of transforming rare natural fibers into garments destined to last for generations.