Studded suede espadrilles.

The turning point came in 1996, when entrepreneur Tamara Mellon, then accessories editor at British Vogue, recognized the brand's potential and decided to join Jimmy Choo in creating a true maison. Thus, the Jimmy Choo brand was born, quickly becoming synonymous with glamorous and sophisticated luxury, winning over celebrities and style icons.

In the following years, the brand expanded internationally, opening boutiques in major fashion capitals and broadening its offering beyond shoes to include bags, accessories, and fragrances. Jimmy Choo footwear, characterized by elegant designs, precious materials, and sparkling details, became a staple on red carpets worldwide.

Following several corporate acquisitions, the brand continues its global growth, maintaining an identity strongly linked to contemporary luxury and bold femininity. The Jimmy Choo aesthetic combines traditional craftsmanship and innovation, with models ranging from iconic pumps to jewel sandals and luxury sneakers.

Today, Jimmy Choo is recognized as one of the most influential brands in the high-fashion footwear sector. Its history represents the meeting of artisanal savoir-faire and entrepreneurial vision, capable of transforming a London workshop into a global symbol of elegance and desirability.

• Jimmy Choo.
• Espadrilles.
• Suede and rope.