Leather Bamboo key ring.

In the 1940s and '50s, Gucci introduced some of its most iconic codes, often inspired by the equestrian world: the bit, the stirrup, the green-red-green stripe. Legendary creations were born, such as the Bamboo Bag, made with hand-curved bamboo handles, and the bit loafers, which would become a symbol of international elegance. In the 1960s, with global expansion and the favor of the jet set, Gucci established itself as one of the most desired luxury brands in the world.

After a complex period in the 1980s, marked by family conflicts, the maison was reborn in the 1990s with the arrival of Tom Ford as creative director. His sensual, bold, and glamorous style transformed Gucci into a contemporary fashion icon. In 2006, direction passed to Frida Giannini, who recovered the brand's heritage with a more romantic and sophisticated language.

A new revolution occurred in 2015 with Alessandro Michele, who redefined Gucci's identity through a maximalist, vintage, and cultured aesthetic, transforming the brand into a global cultural phenomenon. Since 2023, the creative direction has been entrusted to Sabato De Sarno, who has inaugurated a more essential, modern, and sensual vision.

• Gucci.
• Key rings.
• Black leather and bamboo.