Must De Cartier wallet in smooth leather and gold logo.

In 1899, Louis-François's nephew, Louis Cartier, moved the atelier to Rue de la Paix, one of Paris's most elegant areas, consolidating Cartier as the jeweler to the elite. Louis, along with his brothers Pierre and Jacques, expanded the brand internationally, opening boutiques in London and New York. During this period, Cartier created iconic pieces such as the tiara for Queen Mary of England and the famous Santos watch in 1904, designed for the Brazilian aviator Alberto Santos-Dumont, one of the first men's wristwatches.

One of Cartier's distinctive features is its ability to innovate in design, combining luxury and practicality. The Tank watch, created in 1917 and inspired by the tanks of World War I, has become a symbol of elegance and modernity, beloved by celebrities and royals such as Jackie Kennedy and Andy Warhol.

In the following years, Cartier introduced legendary collections such as the Panthère line, whose design was inspired by the panther figure, and the Love bracelet, a symbol of commitment and affection.

Today, Cartier continues to be synonymous with luxury, craftsmanship, and innovation in the jewellery and watchmaking sectors. With a global presence, the brand has managed to maintain its tradition, creating masterpieces for monarchs, celebrities, and lovers of beauty all over the world.