Flora GG Supreme oversize zip-up hoodie.

In its early years, the brand specialized in the production of luggage, saddlery, and leather accessories for Italian high society. During the 1930s and 1940s, Gucci introduced some of its most iconic elements, such as the diamond pattern, the green-red-green Web stripe inspired by the equestrian world, and the Horsebit clasp, symbols that remain linked to the maison's identity today.

In the post-war period, the brand began a strong international expansion, opening boutiques in Milan, Rome, New York, and subsequently in the world's major fashion capitals. During the 1950s and 1960s, Gucci became a symbol of Italian elegance and sophisticated lifestyle, winning over celebrities, actors, and members of international nobility. Among its most famous creations are the Bamboo Bag, featuring a bamboo handle, and the Horsebit loafers.

After a complex period in the 1980s, Gucci experienced an extraordinary rebirth in the 1990s thanks to the creative direction of Tom Ford, who transformed the brand into a symbol of sensual and contemporary luxury. Subsequently, designers such as Frida Giannini and Alessandro Michele reinterpreted the maison's identity through innovative and highly recognizable aesthetics.

Today, Gucci is part of the Kering group and is considered one of the most influential brands in the international fashion landscape. The maison continues to stand out for its creativity, craftsmanship, and ability to reinvent itself, keeping the Italian historical heritage alive through collections that combine tradition, innovation, and contemporary style.

• Gucci.
• Zip-up sweatshirt.
• Flora GG Supreme.