Cotton hoodie with iridescent logo.

Gucci iridescent logo cotton hoodie In the 1940s and '50s, Gucci expanded internationally, opening stores in New York and other cities. During this period, the company became famous for its use of exclusive materials and the introduction of distinctive details, such as the double G logo and the famous green and red stripe motif. The company attracted the attention of celebrities and members of the nobility, consolidating its reputation for luxury and sophistication.

In 1989, Gucci entered a difficult phase due to internal family conflicts and business management issues. However, under the creative direction of Tom Ford starting in 1994, the maison experienced a rebirth, embracing a bolder and more sensual style that made it famous worldwide. Ford transformed Gucci into a successful global brand with its innovative design and provocative advertising campaigns.

In 2004, Gucci was acquired by the Kering group (formerly Pinault-Printemps-Redoute), which continued to drive the brand's growth. In the following years, under the direction of Alessandro Michele, Gucci once again revolutionized the fashion industry with a style that blended vintage, modern, and bold elements.

Today, Gucci is a symbol of luxury, innovation, and inclusivity, maintaining its leadership position in the global fashion landscape.