Silk floral print shirt and scarf.

In the early years, Gucci specialized in the production of suitcases, bags, saddles, and equestrian accessories. Thanks to the quality of the materials and attention to detail, the brand quickly won over a refined clientele. During the 1930s and 40s, despite the difficulties caused by the war, the maison continued to innovate by introducing alternative materials such as bamboo, which gave birth to the famous bamboo handle bag, still a symbol of the brand today.

In the post-war period, Gucci began a rapid international expansion, opening boutiques in the world's major cities, including New York, Paris, and London. In the 1950s and 60s, the brand became synonymous with Italian luxury, appreciated by celebrities, entrepreneurs, and members of royal families. During this period, some of the maison's most recognizable symbols were born, such as the horsebit and the green-red-green ribbon.

In the 1980s and 90s, the company went through a complex phase due to family conflicts and financial difficulties. The turning point came with the arrival of Tom Ford as creative director in 1994, who relaunched Gucci with a modern, sensual, and innovative style. Subsequently, other creative directors contributed to the evolution of the brand, keeping its identity alive.

• Gucci.
• silk shirt and scarf.
• floral print.