Rajah leather shoulder bag.

In the 1930s, despite difficulties due to material shortages, Gucci introduced creative and innovative solutions such as the famous bamboo bag, made with a hand-shaped bamboo handle, destined to become an icon. In the post-war period, the maison conquered an international clientele thanks to the quality of its materials and elegant style. In the 1950s, the green-red-green web was born, while in the 1960s, the GG motif was introduced, today a universal symbol of the brand. Hollywood stars and the jet society helped consolidate the maison's glamour aura.

After periods of expansion and family tensions, in the 1990s Gucci experienced an extraordinary rebirth thanks to Tom Ford, who reinterpreted the brand with a sensual, minimal, and provocative approach, returning it to the pinnacle of global luxury. Subsequently, Frida Giannini led the maison with a more romantic and heritage-driven style.

In 2015, the arrival of Alessandro Michele completely revolutionized Gucci's aesthetic: a mix of vintage, art, eccentricity, symbolism, and gender-fluidity captured a new generation, transforming the brand into a cultural phenomenon as well as a fashion one.

Since 2023, the creative direction has passed to Sabato De Sarno, who introduces a more essential, elegant, and contemporary vision, redefining a new stylistic course.

Today Gucci is one of the most influential and recognized brands in the world, a symbol of Italian craftsmanship, innovation, and iconic identity, capable of renewing itself while remaining faithful to its roots.

• Gucci.
• Shoulder bag.
• Rajah.