Cotton web-detail shorts, M.

In the 1930s, Gucci introduced its first iconic symbols, such as the diamond pattern and, later, the green-red-green stripe, inspired by equestrian saddles. During the Second World War, due to material shortages, the maison experimented with hemp and created the celebrated GG fabric.

Gucci cotton web-detail shorts. In the 1950s and '60s, Gucci established itself internationally, opening boutiques in New York, London, and Paris. Celebrities such as Audrey Hepburn, Jackie Kennedy, and Grace Kelly contributed to the brand's fame, making it a symbol of timeless elegance. Legendary accessories like the Jackie bag and the horsebit loafer were born during this era.

The 1980s marked a difficult period for the company due to family conflicts and internal crises. The revival arrived in the 1990s, thanks to the creative direction of Tom Ford (from 1994), who reinterpreted the brand with a sexy, bold, and modern approach, restoring its global visibility.

Subsequently, Frida Giannini led the maison with a romantic and sophisticated style until 2015, when Alessandro Michele brought an aesthetic revolution. With his eclectic, genderless approach rich in cultural references, Michele transformed Gucci into a fashion and pop culture phenomenon.

In 2023, Sabato De Sarno was appointed new creative director, marking the beginning of a new stylistic phase.

Today, Gucci, part of the Kering group, represents a perfect balance between heritage, innovation, and a contemporary vision of luxury.