Paisley print silk carrè.

Etro paisley print silk carré. In the 1980s, Etro introduced the famous paisley motif, inspired by an ancient Persian decoration, which became the brand's symbol. This motif, reinterpreted in infinite variations of color and composition, defined the maison's visual identity, making it instantly recognizable.

During the 1990s, Gimmo's children – Kean, Veronica, Jacopo, and Ippolito – joined the company, contributing to the brand's expansion into new sectors: men's and women's clothing, accessories, fragrances, and home decor (Etro Home). In particular, Kean took charge of the men's line, while Veronica led the women's line, both offering collections rich in prints, colors, and cultural inspirations.

Etro has distinguished itself in the fashion landscape through its ability to combine craftsmanship and innovation, visual exuberance, and sartorial rigor. Its collections merge Eastern and Western worlds in a sophisticated, cultured, and original bohemian style.

In 2022, the L Catterton fund, linked to the LVMH group, acquired a majority stake, marking the beginning of a new phase of international development while firmly maintaining the maison's identity.

Today, Etro is a global brand, a symbol of unconventional elegance, celebrated for its masterful use of color, texture, and cultural fusion. The maison continues to be a reference point for those seeking timeless style, quality, and originality.