Floral print cotton mini dress.

Prada floral print cotton mini dress. After the founder's death, the company's leadership passed to his daughter-in-law, and subsequently to his granddaughter Miuccia Prada, who took the reins of the brand in 1978. A graduate in political science with a background in theatre and alternative culture, Miuccia completely revolutionized the brand's image. In 1985, she launched a simple black nylon bag called the “Vela”, which became an icon. The use of technical materials and minimalist design marked a break from traditional luxury, giving rise to an intellectual and unconventional style.

In the 1990s, Prada established itself as a symbol of "quiet luxury," with elegant, understated, and conceptual collections. The brand also expanded into prêt-à-porter, footwear, and accessories, becoming a benchmark in international fashion. In 1993, Miuccia also founded Miu Miu, the group's younger and more experimental line.

Prada has successfully combined craftsmanship with an avant-garde vision, often collaborating with artists, architects, and designers. The company is still led today by Miuccia Prada and her husband Patrizio Bertelli, and has been listed on the Hong Kong Stock Exchange since 2011.

With its intellectual approach to fashion, Prada has redefined the aesthetics of modern luxury, combining innovation, culture, and an unmistakable stylistic identity. Its continuous evolution makes it a pillar of global contemporary design.