Camel wool turtleneck sweater.

Max Mara camel wool turtleneck sweater The name “Max Mara” comes from the combination of the nickname “Mara,” from her family, with “Max,” a reference to a bold and extravagant character of the era. From the very beginning, the brand has stood out for its refined, essential, and timeless style, designed for modern and independent women.

The iconic piece from Max Mara is the coat, a symbol of elegance and versatility. Among its most famous models, the “101801,” introduced in the 1980s, remains a bestseller today thanks to its minimalist and timeless silhouette. Max Mara has also innovated the use of precious fabrics such as cashmere, camel, and wool, elevating the standard of everyday luxury.

Over the years, the company has expanded with the launch of lines such as Max Mara Studio, Weekend Max Mara, and Sportmax, each with its own identity while remaining faithful to the brand's aesthetic. Today, Max Mara has boutiques all over the world and continues to represent the excellence of Made in Italy.

With over 70 years of history, Max Mara is synonymous with craftsmanship, innovation, and timeless style, a benchmark for generations of women seeking quality and everyday elegance.