Logo lettering hammered leather crossbody bag.

Prada logo lettering hammered leather crossbody bag In the 1970s, the company passed to Miuccia Prada, Mario's niece. With a revolutionary vision, Miuccia transformed the brand, combining artisanal heritage with an intellectual and modern aesthetic. In 1985, she launched the famous black nylon Pocone bag, a technical and essential material that broke traditional luxury codes and became an icon.

In the 1990s, Prada exploded globally, establishing itself as a symbol of minimalist luxury, discreet elegance, and innovation. Its collections are known for clean lines, sober colors, and an “anti-fashion” elegance that defies trends. Miuccia Prada also introduced the secondary brand Miu Miu, dedicated to a young and bold audience.

Prada became synonymous with experimentation, collaborating with artists, architects, and designers. Beyond fashion, the brand expanded into sectors such as footwear, accessories, fragrances, and eyewear. In 2003, the Fondazione Prada was born, a cultural hub uniting contemporary art, architecture, and critical thinking.

In 2020, Raf Simons joined Miuccia Prada as co-creative director, marking a new chapter for the maison. Together, they carry forward a shared vision that unites heritage and the future.

Today, Prada is one of the most influential and respected brands in the world. Headquartered in Milan with an international heart, it continues to stand out for its unique language, blending fashion, culture, and innovation while maintaining a strong identity and timeless elegance.