Cotton T-shirt with chain detail.

Louis Vuitton cotton t-shirt with chain detail. In 1896, son Georges Vuitton created the famous Monogram pattern (LV with flowers and rosettes), which became the emblem of the maison and one of the most recognizable symbols of global luxury. The brand progressively expanded beyond luggage, always maintaining high artisanal quality and brand prestige.

Throughout the twentieth century, Louis Vuitton consolidated its reputation, becoming a supplier to nobility and international elites. Joining the LVMH (Moët Hennessy Louis Vuitton) group in 1987 marked the beginning of a new phase of expansion.

In the 2000s, with Marc Jacobs as creative director, Louis Vuitton introduced prêt-à-porter collections, artistic collaborations (including Stephen Sprouse, Takashi Murakami, and Yayoi Kusama), and a younger, more innovative vision of the brand.

In 2018, Virgil Abloh became the first African-American creative director of the menswear line, bringing a streetwear and inclusive aesthetic that profoundly marked the brand's evolution.

Today, under the creative direction of Pharrell Williams for men and Nicolas Ghesquière for women, Louis Vuitton continues to fuse tradition and contemporaneity. From iconic bags such as the Speedy and the Neverfull to spectacular runway shows, the maison is a global fashion benchmark.

For over 160 years, Louis Vuitton has represented the excellence of French savoir-faire, with an eye always turned toward the future.