Eva Monogram canvas and leather shoulder bag.

Louis Vuitton revolutionized the industry with the design of the rectangular and stackable trunk, which was more practical than the domed-lid trunks in use at the time. In 1896, his son Georges created the iconic “LV” monogram with floral motifs, both to make the products recognizable and to protect them from imitations, which were already widespread at the time.

Louis Vuitton Eva Monogram canvas and leather shoulder bag. Throughout the 20th century, the brand became a benchmark for luxury travelers, expanding its range with bags, suitcases, and leather accessories. Among the most famous models are the Keepall, the Speedy, and the Noé, which remain beloved to this day.

Starting in the 1980s, Louis Vuitton began a phase of global expansion and, in 1987, merged with Moët et Chandon and Hennessy, creating the luxury giant LVMH. In the 1990s and 2000s, under the direction of Marc Jacobs, the brand entered the world of haute couture, collaborating with artists such as Takashi Murakami and Stephen Sprouse, innovatively blending art and fashion.

Today, Louis Vuitton is led by Nicolas Ghesquière for the women's line and Pharrell Williams for the men's line. The brand continues to evolve while keeping its roots alive: artisanal luxury, attention to detail, and a pioneering spirit. With boutiques worldwide, Louis Vuitton is a universal symbol of timeless elegance and creative innovation.