Herbag GM bag in canvas and leather.

Over the years, the company adapted to societal changes. In the early twentieth century, with the rise of the automobile and the decline of horse-drawn transport, Hermès expanded its production by introducing travel items, bags, suitcases, and leather accessories. This evolution allowed the brand to maintain its prestige and reach new markets.

In the 1930s, some of the maison's most iconic products were born, such as the Kelly bag, made famous by actress and princess Grace Kelly, and later the Birkin bag, launched in 1984 and becoming one of the world's luxury symbols. Hermès also developed collections of silk scarves, watches, jewelry, perfumes, and clothing, always maintaining high standards of quality.

Unlike many other companies in the sector, Hermès has remained largely controlled by the founding family. This choice has allowed the brand to preserve its artisanal tradition, product exclusivity, and steady growth based on quality rather than mass production.