Metal and web aviator sunglasses.

Gucci metal and web aviator sunglasses. In the 1930s, Gucci introduced details that became iconic, such as the green-red-green ribbon inspired by the equestrian world and, later, the bamboo handle, created during World War II to compensate for material shortages. In the 1950s and 60s, Gucci conquered the international jet-set, becoming a symbol of status and sophistication. Celebrities such as Grace Kelly, Audrey Hepburn, and Jackie Kennedy wore its accessories, helping to solidify its myth.

After a period of crisis and family conflicts between the 70s and 80s, the brand was reborn under the creative direction of Tom Ford in the 90s. His sexy, bold, and glamorous style revitalized Gucci on the global fashion stage. Subsequently, Frida Giannini carried on the tradition with sophisticated and modern taste.

In 2015, with the arrival of Alessandro Michele as creative director, Gucci experienced a new aesthetic revolution. Michele proposed an eclectic, romantic, gender-fluid, and highly symbolic style, capturing a new generation of consumers and redefining the brand's identity.

Today Gucci is part of the Kering group and continues to represent the excellence of Made in Italy, uniting tradition and avant-garde. With its creative vision and iconic symbols (such as the double G, the Flora motif, and the loafer), Gucci has become a cultural language and one of the most influential brands in the world.