Gucci By Tom Ford, Horsebit Monogram canvas and leather shoulder bag.

In the 1950s and 60s, Gucci conquered Hollywood, the aristocracy, and the jet set. Iconic creations were born, such as the Bamboo Bag, created during the post-war period with hand-shaped bamboo handles, the bit loafer, which became an international symbol of elegance, and the Jackie bag, made famous by Jacqueline Kennedy. The maison expanded by opening boutiques in New York, London, and Paris, consolidating its global reputation.

The 1980s marked a difficult period, but a rebirth arrived in 1994 with the arrival of Tom Ford as creative director. With his sensual, bold, and glamorous style, Ford transformed Gucci into a cultural phenomenon, returning it to the heights of international luxury.

In 2006, Frida Giannini took the creative helm, reinterpreting historical codes in a romantic and sophisticated way. A new turning point occurred in 2015 with Alessandro Michele, who completely redefined the brand's identity through a maximalist, eccentric, cultured, and deeply narrative aesthetic. Gucci became a global symbol of contemporary creativity.

Since 2023, the maison has been led by Sabato De Sarno, who introduces a more essential, modern, and sensual vision, ushering in a new era.

• Gucci.
• Shoulder bag.
• Tom Ford.