By Frida Giannini, printed silk tiered maxi dress.

In the early years, Gucci specialized in the production of suitcases, trunks, bags, saddles, and equestrian accessories. Thanks to the excellence of the materials and attention to detail, the brand quickly won over an exclusive clientele. During the 1940s, due to the scarcity of raw materials, the maison introduced innovative solutions such as bamboo, giving rise to the famous Bamboo Bag, destined to become one of the brand's most iconic creations.

In the 1950s and 60s, Gucci began a strong international expansion with the opening of boutiques in major fashion capitals, including New York, Paris, London, and Tokyo. During this period, distinctive symbols such as the horsebit and the green-red-green web, inspired by the equestrian world, were born, helping to make the brand recognizable worldwide.

In the 1990s, after a period marked by corporate difficulties and family conflicts, Gucci experienced an extraordinary rebirth thanks to the creative direction of Tom Ford, who introduced a modern, sensual, and glamorous style. Subsequently, other creative directors have continued to reinterpret the maison's heritage, keeping its identity alive and strengthening its international prestige.

• Gucci by Frida Giannini.
• Maxi dress.
• In printed tiered silk.