Jackie Gran Prix Soft Large pebbled leather tote bag.

From the very beginning, Gucci has stood out for the high quality of its materials and its attention to detail. During the 1930s and 40s, despite the difficulties related to the war and the scarcity of raw materials, the maison demonstrated great creative capacity. This led to innovative solutions such as the use of bamboo for bag handles and alternative materials to leather. During this period, symbols destined to become iconic also took shape: the green-red-green ribbon, the diamond pattern, and the horsebit inspired by the equestrian world.

The post-war period marked the brand's international rise. Between the 1950s and 60s, Gucci opened boutiques in major fashion capitals and won over celebrities, actors, and members of high society. The brand became synonymous with luxury, glamour, and status, representing Italian elegance to the world.

From the 1970s onwards, however, family tensions and questionable strategic choices led to a period of decline. The Gucci name was overexploited, losing part of its exclusivity. The rebirth arrived in the 1990s thanks to a profound reorganization and a new creative vision that brought the brand back to the center of the international fashion scene.