1970 exotic skin shoulder bag.

In the '50s and '60s, Gucci captured the attention of Hollywood stars, artists, and the international jet-set. The maison became a symbol of Italian luxury thanks to creations such as the Bamboo bag, the bit loafer and the Jackie bag, which defined a new concept of global elegance. Expansion continued in the United States and Europe, consolidating Gucci's image as a prestigious and sought-after brand.

In the '80s, family tensions and management difficulties led to a period of instability, but a rebirth arrived in the '90s thanks to Tom Ford, appointed creative director in 1994. Ford reinterpreted Gucci with a sensual, glamorous, and provocative twist, rapidly transforming the maison into a cultural and commercial phenomenon. The brand became one of the most influential players in the fashion landscape.

In 2006, Frida Giannini took over, focusing on a more romantic aesthetic and a revival of the maison's historical codes. The next turning point came in 2015 with Alessandro Michele, who revolutionized the brand with a maximalist, eclectic, and vintage-pop imaginary, transforming Gucci into a global phenomenon loved by new generations.

Since 2023, the creative direction has been entrusted to Sabato De Sarno, who introduces a more essential and contemporary vision, marking a new evolutionary phase for the maison.

• Gucci.
• 1970 shoulder bag.
• Shoulder bag.