Cotton and leather maxi skirt, 40.

In the '40s and '50s, Edoardo and Adele's five daughters – Paola, Anna, Franca, Carla, and Alda – joined the company, bringing new ideas and contributing to the brand's growth. However, it was the meeting with the young German designer Karl Lagerfeld in 1965 that transformed Fendi into an internationally renowned name. Lagerfeld introduced revolutionary innovations in fur design, making them lighter, more colorful, and modern. Under his creative direction, Fendi launched the “FF” (Fun Furs) logo, which became a brand icon.

In the '70s, Fendi expanded its offering to include accessories, prêt-à-porter, and a footwear line. The company continued to grow and innovate, becoming a benchmark in the world of luxury fashion. In 1985, Fendi celebrated its 60th anniversary with a grand fashion show in Rome, consolidating its status as a prestigious fashion maison.

The '90s saw the introduction of the famous Baguette bag, designed by Silvia Venturini Fendi, which quickly became an icon and a cult object among fashionistas worldwide. This decade also marked the beginning of collaborations with artists and designers, further strengthening the brand's innovative image.

In 1999, the LVMH group (Moët Hennessy Louis Vuitton) acquired a majority stake in Fendi, providing resources for greater global expansion. Despite the passing of Karl Lagerfeld in 2019, Fendi continues to thrive under the creative direction of Silvia Venturini Fendi, keeping the tradition of luxury, craftsmanship, and innovation alive.