Woven leather sandals.

In the 1970s, Etro introduced the famous paisley motif, inspired by Oriental designs, which was destined to become the brand's iconic symbol. This distinctive element reflects the soul of the brand: a mix of culture, travel, and creativity. During the 1980s, the maison expanded its business by launching its first prêt-à-porter clothing collections for both men and women.

With the contribution of the Etro family, particularly Kean Etro and Veronica Etro, the brand developed a recognizable style characterized by vibrant prints, precious fabrics, and ethnic influences. The collections tell a story of sophisticated bohemian aesthetics, capable of uniting artisanal tradition and contemporary spirit.

In the 1990s and 2000s, Etro expanded internationally, opening boutiques in major cities around the world and broadening its offering with accessories, fragrances, and homeware. Despite global growth, the brand maintains a strong identity, remaining faithful to its Italian roots.

Today, Etro represents one of the symbols of Made in Italy, appreciated for its originality and attention to detail. The maison continues to evolve, keeping alive the dialogue between art, culture, and fashion, and offering a unique, sophisticated, and timeless style.